The Hidden Cost of Basic Audio and What To Do About It

Unnatural, Awkward Conversations

Only one voice can speak at a time, which prevents "cooperative overlap." It is particularly problematic for any group discussion.

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Negative Sentiments

Poor audio quality diminishes both the credibility and likability of speakers.

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Listening Fatigue

The brain has to work harder when sound is not spatial — speakers are less intelligible.

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Solution

Spatial Audio

Simulate the sound of the natural world

Delivering sounds so that each source comes from a defined location in space makes each sound clearer and easier for the listener to understand.

It's how humans are wired to perceive auditory information.

Listen To The Difference

One of the biggest improvements over what we use now is the use of spatial audio, where speech sounds like it’s actually coming from the direction of the person talking.

Bill Gates

Cofounder & Former CEO, Microsoft, December 2022

Spatial audio adds another dimension — literally — to all kinds of experiences, from gaming to watching movies to online meetings. It's particularly impressive when applied to large groups, such as video conferences.

Ina Fried

Chief Technology Correspondent, Axios, June 2022

The
Audio Revolution
Is Happening

Consumer behavior is changing faster than ever before. People are demanding better audio.

In a recent survey of Gen Z consumers, 79% said they would pay for headphones that deliver immersive, spatial audio experiences.

source: agora.io

The Hidden Cost of
Basic Audio

How Neglecting Sound Quality
Impacts Consumer Experience

Problem

Basic Audio Kills Consumer Experience

Unnatural, Awkward Conversations

Negative Sentiments

Listening Fatigue

Solution