An Overlooked Solution For 'Virtual Event Fatigue'
There are countless articles, tweets, and LinkedIn posts from marketers and others expounding upon the future of virtual events and conferences; how ...
by Emily Iwankovitsch
Social Media Marketing Manager
By the end of 2021, Gartner forecasts that 51% of all knowledge workers worldwide are expected to be working remotely, up from 27% in 2019 (knowledge workers are defined as "those who are involved in knowledge-intensive occupations, such as writers, accountants, or engineers"). Gartner also estimates that remote workers will represent 32% of all employees worldwide by the end of 2021. This is up from 17% of employees in 2019.
And one huge benefit of hiring remote workers? Hiring the best of the best, from a global pool of talent.
For instance, GitLab, one of the world's largest all-remote companies, writes about this: "[Hiring worldwide] gives GitLab a tremendous competitive advantage. We are sourcing talent from places that most companies overlook, and we're creating a more diverse team all the while. We hope that this advantage fades, as more companies embrace all-remote and widen their talent acquisition funnel beyond the usual talent centers."
Obviously, one (very) important facet of remote work is ensuring your distributed team can still communicate effectively.
"The use of tools for online collaboration is increasingly common in teams that want to communicate and work remotely." (Unsurprisingly.) Those separated by ‘a wall or an ocean’ are still able to interact and access a wide range of knowledge and information.
Let's dig in today specifically about the advantages of virtual collaboration — and by that, we mean the use of immersive platforms that go beyond videoconferencing.
First of all, what sort of platforms allow for virtual collaboration? Some examples include:
There are many more, but let's dive in to their advantages...
In an office, all sorts of on-the-fly conversations happen. You can just approach someone and start talking to them. It's possible to naturally join discussions and chime in with updates. But in a remote environment, you don't get these perks. You may feel disconnected at times from your colleagues.
Virtual collaboration platforms help give you similar experiences as you would at a desk, especially when you have a platform with spatial audio capabilities. It's much easier to connect and bond with your team — audio (rather than video) conversations are actually easier to comprehend emotionally. (Check out the research.) Conversations are more fluid and natural: spatial audio actually decreases cognitive load while improving speech intelligibility.
It feels like you're working with someone face-to-face, rather than thousands of miles away.
When you work remotely, communication lag often gets in the way. It can take a while until someone replies to a Slack message or hops on a call. There are just too many barriers that limit communication on a day-to-day basis.
In a virtual environment, these physical barriers don't exist. You can just approach someone and ask a question. You save time and build rapport with your peers.
Using videoconferencing is one of the quickest, most common ways to hold meetings — but it has been confirmed by research that those who keep their cameras on throughout those meetings feel more drained at the end of the day. (The study also shows communication fatigue effects are often stronger for women and newer employees, too.) "That fatigue also correlated to less voice and less engagement during meetings. So, in reality, those who had cameras on were potentially participating less than those not using cameras. This counters the conventional wisdom that cameras are required to be engaged in virtual meetings."
When you're meeting virtually, the entire environment is different. You're 'face-to-face'. You're plugged in and present. You can jump right in and everyone can focus on the conversation at hand.
One of the biggest disadvantages of working remotely is missing out on body language. When you're in an office and having a conversation, you can zero in on critical cues in tone and language. During in-person conversations, you can easily detect discomfort, unhappiness, or confusion.
However, when you’re sending a message over Slack or Microsoft Teams, innocent comments and feedback can be taken out of content. It's easy to misunderstand what someone is trying to convey to you.
Although you can't see someone's actual body language in virtual collaborative environments, you can hear tone, and focus on their voice (remember, it's actually easier to comprehend emotion with audio-only) — especially if you're using a platform with spatial audio. There simply aren't the same limiting barriers you experience with messaging apps or on video calls.
If you're working on a virtual collaboration platform and want to implement spatial audio as mentioned above, this is actually possible now, and both SpatialWeb and Breakroom have done so... from High Fidelity!
Check it out: Compare the Spatial Audio API and Local Spatializer to see what would work best for your app.
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by Ashleigh Harris
Chief Marketing Officer
There are countless articles, tweets, and LinkedIn posts from marketers and others expounding upon the future of virtual events and conferences; how ...
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